1) WHERE YOU ARE NOW
- Evaluating and understanding your customers, their touchpoints, the market, competition, partners, SWOT
- Doing a health check on your SEO, SMM, SEM, Website, Social Media, Content Marketing, Current Budget Allocations
- Proposed Marketing Mix, Funnel, Changes to all platforms, New Proposed Budget Allocation
- Short Term, Long Term, Monitoring Procedures
Deliver a seamless guest experience at every brand touch point and across devices
Holistic Strategy – more than just emails
Data Base Analysis
- Identification of key segments
- List segmentation
- Targeting
- List hygiene
Customer Lifecycle Map
- Identification of key stages
- Reduce Attrition
- Increase revenue
- Loyalty Programs
Email Automation
- Administration of platforms:
- Exact Target
- Mail Chimp
- Bronto
List Growth & Management
- Data Capture
- Lead Scoring
- Nurturing
- Implementation
- Integration
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